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Allen

YBC

2019年2月5日 (火)


Have you ever heard of the Yamazaki Biscuit Company? It’s known as YBC, and it’s a maker of cookies and snacks here in Japan since 1970. In addition to a wide variety of its in-house confections, YBC used to make Oreos – under the brand name Nabisco – which are the most popular cookie in the world. YBC actually produced all of the Nabisco products made in Japan for over 45 years, including RITZ crackers, OREO cookies, and PREMIUM saltine crackers.

However, in 2016, Nabisco’s parent company, Mondelez International, decided to stop producing food in Japan. As a result, YBC lost its contract, and the production of the Nabisco brands above was moved to China and Indonesia. The recipes were also changed, and I think the new snacks don’t taste as good as the old ones.

For two years, YBC was legally prohibited from making its own similar products, but that restriction ended earlier this year. YBC has over 45 years of know-how related to making Nabisco products, and they now make very similar products right here in Japan, using the classic Nabisco recipes. I think these cookies and biscuits taste great, and I am happy to pay just a little bit more for domestically produced foods. You might not have noticed YBC’s products before, but they are actually a Japanese brand with a long history of making high-quality snacks.

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